Wales has embarked on a preliminary campaign to increase travel to China among local citizens.
The country’s first minster Carwyn Jones looking into whether it will be possible to establish a direct airline route from Wales to China in order to facilitate easier travel between the two countries, reports Wales Online.
As part of the campaign to foster easier travel between Wales and China, the Welsh government is looking to identify possible airlines that will be able to operate such a direct route.
The Welsh government has taken part in a series of discussions with a number of airlines to operate a direct route to China.
As part of any deal, the Welsh government may be called upon to provide a level of financial commitment to help protect a chosen airline from incurring any losses within the first few years of operation while it tries to build up a reliable consumer base.
Mr Jones said a direct air link between Wales and China would be instrumental in attracting more Chinese investment opportunities to Wales and allowing local businesses to explore various export options in China.
A direct air route would also help increase the popularity of China tours and make it easier for people based in Wales to travel to China on holiday.
“It is important we create trade opportunities through links between Wales and western China,” Mr Jones told Wales Online.
“However, it has got to be relatively easy to be able to travel between western China and Wales and making sure that happens is a key priority for us.
“There are currently no direct links at all between Chongqing and the UK. It is at an early stage, but we are moving forward on this.”
China’s biggest airline Air China recently announced that it has introduced a new in-flight Wi-Fi internet service for its passengers.